Written by Noah Kagan at www.OkDork.com
Looking for the previous lesson? Lesson 0
Today, I’m alone in New York. I wish you were here to keep me company.
It got me thinking a lot about this email and how to share a story about how to understand the value of working with what you have.
Since I’m lonely, I thought about all the ways I could make a friend right now:
2- Craigslist’s Missed Connections
3- Stand on the street with a sign
4- Ask people randomly if they’ll be my friend
Reach out to people I ALREADY know to be my friend.
Oh Noah, You are so silly. That’s obvious….
You all have traffic to your sites but you spend way too much time worrying about new traffic vs optimizing what you already have.
Let’s focus on optimizing your current traffic for email conversions.
I call this the 2% rule. You should be getting at least 2% of your traffic to join your mailing list.
2%. Why does it matter?
Knowing this rule for email signups should give you a better understanding of how you’re performing (or not).
100 visitors a day = 2 new email sign ups a day
5,000 visitors a day = 100 new email sign ups a day
At AppSumo, when we started, we were doing promotions for 6 months without ever asking for an email address.
For instance, we just kept going out and building brand new relationships with our customers, over and over. Luckily, my good friend Hiten bitch-slapped me in the face and said to start collecting emails.
Let’s do the same for your website, now!
You already have a site with some traffic (even if it’s small), let’s make sure you are optimizing for the emails of the people already wanting to hear more from you.
As long as you have traffic you can always apply the 2% Rule. No excuses.
I’m going to show you SumoMe — the same tools we’ve used at AppSumo to grow to 750,000 sumo-lings. It’s free and will help you get at least 2%, but you’re free to try other plugins that do the same thing.
If you already have SumoMe, we’ll show you a quick and easy way to optimize it.
Let’s set you up so you are getting at least 2% email conversion rate. That means for every 100 new visitors you should get at least 2 email subscribers.
- Install List Builder by SumoMe.com. It takes a minute. I’ll wait, I’m not going anywhere.
- Now Optimize It:
- Post your site as a comment here on Email1k.com.
(If you already have SumoMe installed skip to step 2 below.)
a) Search for your own domain on BuzzSumo.com to find your most shared most posts. (No connection to AppSumo, except they’re awesome too)
b) Take your #1 popular post and make that your Heading in the “Design” section of List Builder (i.e. “15 Awesome Tools You’ve Never Heard Of”)
c) In “Behavior” under “Success Redirect URL” add your the URL for your most popular post. Add that same URL to “Exclude Pages” to keep the pop-up from showing on the success page. Here’s how it should look:
Now you should be getting at least 2%+ of your traffic subscribing to your email list.
P.S. On Monday, Brian Dean will show how to create content that drives new traffic for your email optimized site.
P.P.S. If you’re not part of the 4,000+ Email1K VIP Facebook group click here to join.