Lesson 6: How To Get 10X More “Warm” Emails With Joint Ventures


Written by Joseph Michael Nicoletti at Product Creation Live

Looking for previous lessons? Lesson 0 | Lesson 1 | Lesson 2 | Lesson 3 | Lesson 4| Lesson 5

What if I told you there was a strategy to getting more email subscribers in 3 days than you collected all year? And what if I told you they would all be highly targeted “warm” email addresses?

You’d probably say that sounds too good to be true, right?

That’s what I would have said if you told me that back in 2012.

My Business – 2 years ago…

• I was hustling everyday.

• I was writing 3 posts a week.

• I had an optin bribe in my sidebar.

• I was doing everything ‘they said you were supposed to do’.

I did all of this for a full year and managed to get roughly 700 email subscribers. Not bad I suppose, but not great either. Not life changing that’s for darn sure.

Fast forward to My Business in 2014

• Still hustling everyday

• Built a digital product that solved a specific pain for a specific group of people

• Partnered with influencers who already had those specific people in their audience

• Collected more emails in the last 3 days than the previous 12 months.

• Quadrupled my income

• Quit my day job

• Doing what I love every single day

Now that is life changing!

So what is the strategy I’m talking about? Joint Ventures. And more specifically Joint Venture Webinars.

As Jay Abraham says, “Joint ventures are the single fastest way to build your business”

I don’t know about you but I’ve never been a very patient guy, so when one of the most respected business coaches in the world starts talking about the fastest path to success I pay attention.

Starting in January of 2014, I completely changed my business model and started to focus on doing joint venture webinars with those who already had the trust and attention of the people I was trying to reach.

3 Added Benefits To Using This Strategy

1. Enormous time savings: Think amusement park front of the line pass!

2. Instant market access: To the exact market you are trying to reach (warm leads).

3. Recognition and trust: These 2 things take the “hard part” out of selling.

The Proof

Doing JV webinars has grown my list from 700 email subscribers (which remember took me over 1 year to collect) to over 12,000 in the past 9 months.

In the past I’ve tried SEO, Facebook Ads, every opt-in bribe you can imagine and even had a blog post go viral and got over half a million shares, but NOTHING has built my email list (& wallet) faster than doing joint venture

Take a look at the numbers from just one day of a typical JV webinar promotion:

Now picture getting 600+ email subscribers every day for 3-4 days in a row…over and over again! Do I have Your Attention now? 🙂

How I Do It:

It all starts with the setup. When I approach a key influencer in my market I know they are extremely busy and putting together a webinar promotion takes a lot of time.

There is also a lot of technical setup. I know these are 2 BIG pain points for many people at this level. Especially the time they fear it will take.

The number one mistake most people make when trying to book JV partnerships is approaching it from a what’s in it for you mindset instead of a what’s in it for them mindset.

Remember Neville’s Giving Gary Framework in Lesson 5?

Typically high level influencers are concerned with 3 things

1. Value: Added to their audience

2. Profit: This is what keeps them in business

3. Time: They don’t have a lot of it and they guard it carefully

For example when I approach someone with a JV opportunity, I am always keeping these 3 things in mind and making them abundantly clear in my communication with them.

Here’s is my 5 step process that you can use to hold your own joint ventures and grow your email list.

Step 1: Identify Who Has Your Audience

It’s been talked about a lot already but that’s because it’s a great tool: Buzzsumo. (No relation to AppSumo other than the fact that they are both sumo-awesome). Simply do a keyword search and see who has already written about your topic.

For instance since my training program is for Scrivener, I simply did a search for the term “Scrivener”. Rocket science I know.

(If you don’t know it, Scrivener is software program designed for writers to help them structure and organize their content. Think Microsoft Word on steroids.)

Next I’m looking for articles that are relevant and have high number of shares. This usually means whoever wrote the post already has a large and engaged audience. The audience I want!

Two things I notice right away:

The site name: HelpingWritersBecomeAuthors.com – PERFECT

A picture and bio of the author: Great – this usually means the site is run by an individual and not a massive organization. Individuals are usually more invested in their readers and are generally more open to the idea of doing webinars. Plus there are less hoops to jump through when trying to find the point of contact.

Look for the best ways to get in touch. This could be through Facebook, Twitter, or a contact form on the site. I always click through Twitter first to see if they are active on there.

Step 2: Start The Conversation

Bingo! 28.3K followers and tweets in the last 2 and 3 hours. This is a good place to start a conversation and start sharing some of their information. This takes patience. I try to engage, share, and bring value any way I can for at least a week or two before asking for anything.

Once the timing is write I may throw out something as simple as a “Hey any interest in doing a joint Scrivener Webinar for your audience”. If you’re patient and take your time with this 9 out of 10 times the response will be “Sounds interesting can you email me some details”.

Here’s a sample email (click to download) that resulted in a $35,000 webinar promotion and over 2,000 emails in 4 days.

Step 4: The Strategy – A Done-For-You Experience

(My secret sauce)

Business whether P2P or B2B is all about the experience. The better the experience the better the results.

Since I’m good with the tech stuff (and I want the emails) I approach my JV’s with a ‘done-for-you’ package and tell them I can handle everything for them including:

• Building the registration page (I use LeadPages)
• Building the thank you page (Again LeadPages)
• Custom Sales / Promo Page (Leadpages or OptimizePress)
• Hosting the webinar (I use GoToWebinar)
• Hosting the Replay Page (LeadPages or OptimizePress)
• Replay video hosting (I use Vimeo)
• Email communication (Aweber)
• I’ll even create graphics that they can share on social media such as this one

*Note: It helps to have the correct dimensions for the platform. For example, this image is made specifically for Twitter 1024×512 pixels. Look how much of a difference an image makes in a normal Twitter feed such as Tweetdeck.

Make Them Look Good

I let them know that even though I am putting everything together they are still captain of the ship and as far as the audience is concerned they will still appear as the host and I will be coming on as their guest. Of course I always give them the option to run everything themselves too, but I have yet to work with anyone who has chosen to do that. They LOVE the fact that they can pretty much sit back and relax while I handle the show. Once agreed I give them a custom webinar outline
that includes the entire play-by-play. [Click here for the template]

Step 5: Collecting The Emails

Since I’m running all the tech and email communication then it’s only natural that I add them to my own email list provider right?

Here’s my basic workflow for collecting the emails:

So essentially each registration triggers a new subscriber added to my email list. I also always offer to export the email registrations from GoToWebinar and send them the CSV file if they want to import them into their own email system but I’ve only had 1 person ask me to do this.

Is this extra work? You betcha!

Is it a major headache? Yes, Every. Single. Time.

Is it worth it? Well since you’re signed up for Email1K then you already know the answer to that question.

Nobody said collecting up to 700 emails in a single day would be easy. But nothing worth having is. If you want something that nobody else has then you have to do what nobody is doing. You have to look for ways that you can fill in the gaps of what nobody else is willing to do.

Lesson 6 Task

1) Find 3 Influencers who have your audience (use Buzzsumo.com).

2) Reach out to all 3 on Twitter (if they are active) and add a valuable comment.

3) Add a calendar invite 1 week from today to invite them to do a joint venture webinar with you.

Last write a comment on Email1K on the ideal topic for your Joint Venture Webinar based on your expertise and the influencers you found.

* * *

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16 thoughts on “Lesson 6: How To Get 10X More “Warm” Emails With Joint Ventures

  1. Alex

    Great lesson! Thanks man.
    I finally got to understand why any influencer would ever consider having me on a webinar. The package that you offered them – hassle-free valuable webinar – is extraordinary. You just can’t say no to that! That helped me beat the shit out of my limiting belief that “no influencer would ever feature a small guy like me”. Thanks 1000x for that.

    PS: When I read that you had a viral blog post with 500.000+ shares (is that views or shares? seems too much) and you hadn’t had a TON of email subscribers from that, only one thing came to mind: This sweet strategy from Bryan @ Videfruit: http://blog.videofruit.com/guest-post-expanded/
    Check it out Michael, it’s worth it!

    1. Joseph Michael Nicoletti

      Hey Alex,

      I’m glad you found it helpful! We all have to start as the “smaller” guy. It just takes a little bit more strategy and creativity at that level. It gets easier though I promise 🙂

      And thanks for the recommendation. I’ve been all over Bryan’s strategy lately. Brilliant!

  2. Adam Franklin

    Joseph, my webinar topic would be the same as my keynote “The Truth About Social Media for Business”. I’ve identified 3 potential JVs. 2 I’ve worked with before on related projects. I love your “do-it-for-them” approach. Very powerful, thanks.

  3. Robert Granholm

    The ideal topic is solving technical issues for running your online business, the website, email marketing and sales system stuff that drives you crazy.

    As for the influencers I found, I’d like more info on that. Technical support for online business, even more specifically, website, newsletter, sales system support for coaches and solopreneurs is not something I can go find at buzzsumo… who can expound on how to find influencers of those who need technical support and run small online businesses and endeavors? … or rather how to search for them, seems like mining the Email1k and other such groups would be where to go, but I’d be great if I could find them out on the web in a similar “buzzsumo” fashion

  4. Alex

    Hi Joseph, I just started growing my subscriber list. in the first two month I collected 20 subscribers each month. That is not much but it is a start. For further growing I will definitely implement your webinar tactics in my combined email acquisition model:-)

    It is also good to see that we German also use your high end tools:-) I use leadpages for example, too.
    Thanks for this great article

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